Direct Fabric Printing or Sublimation: See the Cost-Benefit of Each Method

You may have probably wondered which method to invest in direct printing on fabric or sublimation. Know about a digital printer, Kornit Avalanche

With that in mind, we separate the advantages and disadvantages of both.

It is to help you decide which one is best for your business, according to your market conditions and strategy.

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Direct printing on fabrics

Digital or direct printing has achieved big share in the market. The key reason is that it allows printing directly with Kornit Avalanche on the fabrics.

For direct printing, the fabric must be of at least half-percentage cotton. This method, however, also needs particular skill and care.

It is necessary to make a pre-preparation. It includes sensitizing the fabric with some product so that the ink penetrates the fibers.

In addition, it also needs a post-preparation, usually with vaporization to stop the sublimation process and close the fibers.

Thus, the direct printing process is more complex. Therefore, it has a higher cost compared to sublimation.

In addition, specific machines and high water consumption are required to achieve the desired results.

However, direct printing has the advantage of the high variety of natural fiber fabrics and the comfort they provide.

Some of the raw materials of these fabrics are also renewable, contributing to sustainability.

For advanced and industrial level digital printing, we would like to introduce Kornit Avalanche mainly equiped with the Spectra Nova 256/80 printhead It fits best to the latest fashion market.

In addition, it is integrated with the Spectra Nova 256/80 printhead to provide high print quality.

Kornit Avalanche
Kornit Avalanche

Sublimation in fabrics

Kornit Avalanche can print Fabrics with synthetic fibers or some natural fiber blend, as well as large-scale solutions, call for sublimation.

However, when the fiber is mixed, color fastness requires more investment to be made.

In sublimation, the image or pattern is transferred from paper, either offset or digital, to the fabric.

The more synthetic fibers in the fabric, the more quality and color fidelity the print will have.

It is also worth remembering that in sublimation printing, two phases are performed.

In the first, there is the transfer paper printing, and in the second, the printing through the thermal press.

This way, when the ink on the transfer paper comes into contact with the fabric through heat and pressure, it evaporates and penetrates the fiber of the material.

In sublimation, the transfer of the pattern happens through pressure and high temperature.

Currently, the method is used in bureaus, fashion stamping, sports fashion, interior decoration and visual communication.

Direct printing and sublimation: How to choose the best technique?

To choose between direct printing and sublimation, we suggest that the professional try to focus on the client.

Understand how your customer will use the end product to learn the fabrics, raw materials and finishes they need.

Bringing the customer into the process, in that sense, makes all the difference in delivering quality, competitive end products.

In the case of working with natural fiber fabrics, we recommend evaluating the processes to understand which is the most financially viable, precisely because of the high cost. Thus, it is possible to scale production capacity.